Packaging is all that is necessary for the process of conditioning products to protect them and to group them temporarily for handling, transport, and storage.
With packaging equipment, the quality of the cargo is preserved while keeping it safe, in all those operations in which it is involved, during the journey between the exporter and the importer.
The packaging fulfills the mission of protecting it from certain risks: mechanical (vibrations, collision), climatic (heat, rain, humidity, cold), storage (deterioration, corrosion, mildew), handling (falls, stacking, rubbing), and even theft and contamination.
Among the functions processed by the packaging are:
- Product protection: for the duration of the transport and storage of the package.
- Identification: provides information about the product’s characteristics and how to handle it, thus reducing its deterioration or loss.
- Cargo handling: facilitates the counting, distribution, and transport of packages.
Depending on the needs of each object, different materials are available to choose the proper packaging:
Paper packaging:
It is usually used as a cover inside other packages such as cardboard boxes, bags, or jars. It offers the product protection against external elements such as light, dust, stains, or part of the humidity of the environment.
It is a flexible format, 100% natural, and more resistant than other papers, thanks to the fact that it preserves the natural wood fiber. Some examples are envelopes, bags, or kraft paper itself.
Cardboard packaging:
They are the packaging par excellence thanks to their excellent technical capacity and price. Its main format is the well-known cardboard box. It is a superb packaging because it is adaptable in terms of size and shape.
In addition, thanks to packaging equipment, the packaging becomes an excellent advertising claim for brands because it can be decorated with a logo or printed words. Depending on their thickness, we can choose between single-channel, dual-channel, or triple channel. Other models of cardboard packaging adapt to specific characteristics of the objects, such as shipping tubes, cardboard envelopes, cases, or briefcases.
Plastic packaging:
They are widely used in internal shipments of companies or specialized deliveries, such as those of supermarkets. Plastic containers are a clear example of standard plastic packaging. They are typically used to ship food, oils, groceries, liquid, or beauty products.
Wooden packaging:
This is the perfect option for heavy shipments or custom-made products that require special protection. This type of wooden packaging can be found in different formats, such as plywood boxes, rings, fences, or wooden pallets.
On the other hand, labeling is the first encounter between the product and the consumer; its design and quality determine factors in the purchase decision.
A label has the power to reveal the contents of a product before it is opened, to offer a glimpse of the brand that distributes it, and to capture the attention of competitors completely.
Labels play a fundamental role in the relationship between products and consumers. When market demands are constantly evolving, it is essential to know why and how to have solutions that meet today’s needs.
The proper packaging and labeling of a product represent an opportunity for brands to communicate better with their customers, make the product stand out from the competition, and help reinforce their image.
What many small business owners sometimes overlook is the need to invest in good labeling and packaging equipment. While it is common to focus on printing brochures, email campaigns, and buying advertising space, many consumers are influenced by good packaging. Therefore, product packaging should be an essential aspect of your marketing strategy.
